TRANSWORLD’S SEMINAR SERIES

We’re bringing you one more day of seminars! This year we’ve changed from three days to FOUR FABULOUS DAYS of seminars! The Transworld team of seminar speakers will help you make more money, teach you how to market and run a more profitable attraction or retail outlet, AND show you all the special techniques to fully engage your customers.

Keynote Presentation
(FREE to ALL ATTENDEES)

Facebook Commerce: The tricks to getting the treats

8:30am – 9:30am

Christian Taylor, CEO of Payvment, Inc.

With over a half a billion consumers, Facebook has become the most valuable place on the net for generating new customers and sales. Christian Taylor, founder and CEO at Payvment will share best practices on how to build your Social Commerce empire on Facebook.

Seminar Pricing:
$45 per one-hour session – advance registration! $15 savings if you buy in advance!!!
$60 per one-hour session – on-site registration.

Educational Seminars – Room A
(Seven Seminars)

Want to See Something REALLY scary? Try Getting Started in the Haunted House Business

9:00am – 10:00am

Speaker: Rich Hanf, Haunted House Consultant

Is there anything more terrifying in this business than getting open your first year? Join Rich in a whirlwind presentation of the top do’s and don’ts for beginners, and the best practices it takes to survive in this very competitive business.

Haunted House Law. Legal Issues Affecting the Haunt Industry You Need to Know

10:15am – 11:15am

Speaker: Brett Hays, Fear Fair

Before you put up your first wall, you need a lawyer. Brett Hays, a practicing attorney and haunt owner, will take you through the hot button issues of haunted house law, including forming corporations, contracts, event disclaimers, limiting liability and intellectual property law.

Is Owning Your Building Right for You? Important Information Critical to Purchasing Your Location

11:30am – 12:30pm

Speaker: John Eslich, Factory of Terror

Owning your own building – the greatest goal of most attractions is a complex subject that requires elaborate planning and guaranteed cash flow. Join John as he takes you through the steps to property ownership, and helps you decide if it’s right for you and your business.

The Web in 2012 – State of the Art Web Marketing that WORKS!

12:45pm – 1:45pm

Speaker: Larry Kirchner, Hauntworld.com/Halloween Productions

The Internet is always changing and every season brings new challenges if you are ready to evolve! Larry will discuss the latest web marketing strategies and how he has translated them into huge success for his many websites.

Buying Media – We Do Not Negotiate With Terrorists!

2:00pm – 3:00pm

Speaker: Marc & Eric Fantich, Dead Farms

Share and learn new marketing strategies that will help you to recruit TV and radio stations to “buy in” and help you promote your haunt for less money. Twenty-year ad agency veteran Marc Fantich and his creative genius son, Eric Fantich, will teach you new media techniques. This seminar will save you money, improve your haunt’s branding, and place you on both sides of modern media buying and selling!

Marketing on the CHEAP! How to get PR and Sponsorship Deals with Limited Cash

3:15pm – 4:15pm

Speaker: Rich Strelak, Hotel Fear & The Asylum

In the haunt business you need to make a huge marketing impact with an often limited budget. Learn how strategic partnerships and sponsorships can take the place of cold hard cash in getting your message heard!

Haunt Marketing Panel Discussion

4:30pm – 5:30pm

Moderator: Chris Stafford, 13th Floor Haunted Houses

Panelists: Larry Kirchner, Marc Fantich, Rich Strelak

Chris Stafford, co-owner of 13Th Floor Haunted Houses, moderates this in-depth discussion covering the essentials of haunted attraction marketing. Advertising, public relations, sponsorships and the evolution of modern media will all be discussed.

Demonstration Seminars – Room B
(Five Seminars)

Mind Blowing Horror Face and Body Painting!

10:15am – 12:30pm

Speakers: Nick and Brian Wolfe, Evil Twin FX

In this two hour demonstration seminar Nick and Brian will take you into the world of extreme face and body painting for haunted attractions! You will learn about the proper make-up supplies and the time tested techniques to make hideous monsters and zombies without any sort of prosthetics needed! A must see for the serious make-up artist.

Gore and Blood – Full On Splatter at Its Most Intense!

12:45pm – 1:45pm

Speaker: Jeremy D’Alessandro, Creepy Collection

Do you or have you considered using extreme gore and blood in your haunt? Jeremy will explain how gore effects your customers, all the latest techniques to dress your sets in total carnage, and why you should add more “splatter” to your attraction!

Totally Immersive Detail. Painting and Aging for Your Scenes

2:00pm – 3:00pm

Speaker: Ernie Wilbur – Dead House Productions

Is your haunt just a bit too bright and shiny? Learn the clever theatrical techniques you can use to bring years of rot and deterioration to your event from the masters of painting and aging behind Dead House Designs and the world famous House of Shock!

Advanced Puppetry for Haunted Attractions

3:15pm – 4:15pm

Speaker: Kevin Alvey, Gore Galore

Using his years of puppetry and haunted house experience, Kevin delves into the art of creating the appearance of life and intelligence with inanimate objects. Proper operation of giant monster suits, hand held puppets and full sized actor-controlled monsters will be discussed.

LED Lighting: The Most Effective Ways to Use it in Your Haunted Attraction

4:30pm – 5:30pm

Speaker: Quan Gan, Darklight

Learn the essentials of lighting, including color choices, fixture placement, backlighting, and DMX control. Quan will discuss how modern LED lighting has enhanced the haunter’s special effects arsenal, and how to reveal the detail in a scene while still keeping it dark and scary!

Business Seminars (HCP) – Room C
(Four Seminars)

[KEYNOTE PRESENTATION] Facebook Commerce: The tricks to getting the treats

8:30am – 9:30am (FREE to ALL ATTENDEES)

Christian Taylor, CEO of Payvment, Inc.

With over a half a billion consumers, Facebook has become the most valuable place on the net for generating new customers and sales. Christian Taylor, founder and CEO at Payvment will share best practices on how to build your Social Commerce empire on Facebook.

Promoting Your Business Like a Pro

10:00am – 11:00am

Speaker: Susan Wagner, Editor at “Country Business” Magazine

Do you wonder how other businesses manage to get free publicity time and time again? Do you want to promote your business but don’t know how to begin? Are you thinking of starting a newsletter, but get dismayed at the thought of filling each issue? Don’t fret! In this seminar, you’ll learn how to write powerful press releases, master clever and easy ways to create must-read newsletters and gain tips for designing attention-getting ads. Learn the tricks for getting free media coverage, harness the power of social media and discover other simple ways to get your name out in front of your customers.

Stay on Top! Sharpen Your Competitive Edge to Thrive in Today’s Retail World

11:30am – 12:30pm

Speaker: Susan Wagner, Editor at “Country Business” Magazine

Even in a Wal-Mart world, independent retailers can survive and even thrive. Learn how to reinvigorate your store by casting a fresh eye on everything from public relations to product choices. Discover the importance of branding your business and finding your unique selling point, then learn how to keep your store top-of-mind with your customers.

To app or not to app, that is the question!

2:00pm – 3:00pm

Speaker: Jonathon Gollnick, Route 66

Is making your website a mobile website the right approach or does developing an app makes more sense for you? Learn the pros and cons of both and the business decisions necessary to make those determinations.

All TransWorld Exhibits, Inc. Halloween, Costume & Party, and Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Exhibits, Inc., nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented. All seminars are subject to change.